![]() By selecting this font, Coca-Cola has established a powerful visual identity that will stand the test of time. It is a timeless font that has endured for over a century and is sure to continue to do so for years to come. It also helps to emphasize their message of optimism and positivity. ![]() The Spencerian Script font is a great choice for Coca-Cola because it conveys the company’s commitment to quality and craftsmanship. The use of this font allows them to create a cohesive look across their packaging, which helps to create a unified brand image. ![]() It serves as an important cornerstone of the brand’s identity and provides a unique and recognizable look to all of their products. The Spencerian Script font used by Coca-Cola is an elegant, classic font that exudes sophistication and confidence. It’s a great example of how a font can make a brand instantly recognizable, even in the absence of other elements such as color or imagery. This font has been used on all Coca-Cola packaging since the company’s inception, and it is now a symbol of the brand. It is a red and white cursive font known as Spencerian Script, which was introduced in 1891 to be used on the company’s advertising materials. The Coca-Cola logo is iconic, recognizable and timeless. In this article, you’ll learn more about the benefits of the font and why it is the perfect fit for Coca-Cola. This versatile and elegant font has been instrumental in conveying the premise of the brand, influencing the impact of the font across different packaging. If you’ve ever wondered what font is used for the brand’s logo, the answer is Spencerian Script. The iPad is perfect for practicing as you can zoom in.Coca-Cola’s iconic logo and packaging has been recognized for over a century. Although the Spencerian system is about writing fast, doing so on the iPad will cause problems because the streamline can overly correct your movement. We've developed a specific Spencerian brush that you can access in our iPad Spencerian course. If you're interested in using this style of classic American handwriting for digital art, then the iPad is the place to start!įirst, create a brush that lets you add subtle shade. While this penmanship script may have been originally developed in the 19th century, it's still evolving into new forms today. You may also like: “Happy Birthday” Calligraphy Tutorial Spencerian Script On The iPad How you can try it yourself (on paper or your iPad)Īs first-time practice, why not write your own name in the Spencerian script? Use nothing but the four basic strokes to form your letters and try to keep the slant and size consistent. Who Platt Rogers Spencer was and why he created Spencerian Today let's walk through the basics of 19th-century Spencerian penmanship. The original script designs for both company logos were inspired by Spencerian (over time, the logos have become thicker and more rounded).Ĭopperplate or English Roundhand styles may have more name recognition, but there's an ease, elegance and convenience in the Spencerian script that has helped it stand the test of time.ĭeveloped originally by Platt Rogers Spencer for its speed and style, Spencerian penmanship has evolved from being used in business correspondence to being taught in schools and now to being practiced by calligraphers to this day on paper and digitally. The Spencerian script isn't the most mainstream penmanship style, but this system of writing is more commonplace than you probably realize! Anyone who's ever seen the Coca-Cola or Ford logos has already been exposed to it.
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